In today’s competitive world, just getting online leads is not enough. That is only the beginning. What really matters is turning those clicks into loyal customers.

To do that well, you need a CRM (Customer Relationship Management) tool that can help you manage leads and build strong relationships with them. But with so many CRMs out there, picking the right one is just as important. You need to choose a system that fits your business and supports what you need.

In this guide, we will help you make the right decision by discussing top 5 real estate CRMs, highlighting their features and prices.

What is a Real Estate CRM Software?

Real estate CRM software is a tool that helps you keep track of your clients and leads. You can manage deals, talk to your clients and organize everything smoothly using these tools. Such softwares help you in the following areas:

• Lead Management: It helps you find new leads, capture and organize them for your business growth.

• Automatic Follow-Ups: It sends reminders and important messages to your clients automatically so that you get timely responses.

• Deal Tracking: You can keep track of every deal from start to finish by using this software.

• Reports and Insights: It provides you with insights into sales performance and clients’ behavior.

• Works With Other Tools: It also helps you connect with apps you already use, like email or calendar.

5 Most Effective CRMs for Real Estate Agents in 2025

So, which CRMs are actually helping real estate agents work smarter in 2025? 

Let’s break down the top 5 that are proving to be the most useful for staying on top of leads, managing clients, and closing more deals

1. Agile CRM

Agile CRM is an all-in-one customer relationship management tool that you can use for small and mid-sized businesses. It helps you manage contacts, automate marketing, and streamline sales in one central platform. Because of its easy-to-use interface, it is a solid choice for all growing businesses.

Key Features

• 360° contact view for complete customer insights

• Visual deal tracking and sales automation

• Drag-and-drop marketing automation workflows

• Email and campaign tracking tools

• Built-in telephony and call recording

• Helpdesk with ticketing and canned responses

• Landing page builder and web engagement tools

• Seamless integrations with top apps and tools

Pricing Plan

• Free: Up to 10 users, basic CRM tools

• Starter – $8.99/user/month: Email campaigns, marketing automation, contact scoring

• Regular – $29.99/user/month: Advanced telephony, mobile marketing, more integrations

• Enterprise – $47.99/user/month: Unlimited features, advanced analytics, priority support

2. Pipedrive

Pipedrive is a sales-focused CRM designed to streamline the sales process for teams of all sizes. With its intuitive interface and robust features, it helps businesses manage leads, track deals, and automate workflows efficiently.

Key Features

• Visual sales pipelines with drag-and-drop functionality

• Customizable deal stages and workflows

• Email integration with tracking and scheduling

• Activity reminders and task management

• Reporting and analytics dashboards

• Mobile access with iOS and Android apps

• Over 500 integrations with popular tools

• AI-powered sales assistant for insights and recommendations

Pricing Plans

• Essential – $14/user/month (billed annually) — Basic sales pipeline management

• Advanced – $24/user/month (billed annually) — Email integration and automation

• Professional – $49/user/month (billed annually) — Advanced sales tools and reporting

• Power – $59/user/month (billed annually) — Project management and permissions

• Enterprise – $79/user/month (billed annually) — Full features with premium support

3. Salesforce

Salesforce is another powerful tool that helps businesses of all sizes stay organized and manage everything from sales and customer support to marketing and online shopping. Its smart features and AI technology help companies build better relationships with their customers and grow faster.

Key Features

• Unified platform for sales, service, marketing, and commerce

• AI-powered insights and automation with Salesforce Einstein

• Customizable dashboards and reporting tools

• Seamless integration with various third-party applications

• Mobile access for on-the-go management

• Scalable solutions to fit businesses of all sizes

Pricing Plans

• Enterprise – $165/user/month — Comprehensive features for growing businesses

• Unlimited – $330/user/month — Full access with premium support

• Einstein 1 Sales – $500/user/month — AI-powered sales and collaboration

4. Follow up Boss

Follow Up Boss is a real estate CRM that helps you enhance team collaboration. With its intuitive interface and powerful automation tools, you can convert leads into clients more efficiently.

Key Features

• Lead aggregation from over 200 sources

• Smart Lists for prioritized follow-up

• Built-in calling and texting capabilities

• AI-powered call summaries and transcripts

• Customizable lead routing and distribution

• Team collaboration tools with @mentions and shared inboxes

• Detailed reporting and analytics dashboards

• Mobile apps for iOS and Android

Pricing Plans

• Grow – $59/user/month (billed annually) — Perfect for individual agents getting started

• Pro – $416/month for up to 10 users (billed annually) — Designed for expanding teams needing advanced tools

• Platform – $833/month for up to 30 users (billed annually) — Built for large brokerages focused on scalability

5. HubSpot

HubSpot CRM is another comprehensive and AI-powered platform that streamlines marketing, sales, and customer service operations. It's tailored for businesses of all sizes and provides deep insights into customer interactions.

Key Features

• Contact management with detailed timeline views

• Email templates, tracking, and scheduling

• Deal pipeline visualization with drag-and-drop interface

• Live chat and chatbot automation

• Meeting scheduling integrated with calendars

• Customizable reports and dashboards

• Automated task reminders and follow-ups

• Integration with HubSpot Marketing, Sales, and Service Hubs

Pricing Plans

• Free – $0 — Basic CRM tools with unlimited users

• Starter – $15/user/month (billed annually) — Enhanced email and meeting tools

• Professional – $800/user/month (billed annually) — Advanced automation and reporting

• Enterprise – $3600 /user/month (billed annually) — Customizable features for scaling businesses

Conclusion

To conclude, choosing the right real estate CRM is about more than just features. It is about finding a tool that helps you connect with people better. The CRMs mentioned above are trusted by thousands of agents for a reason. They make it easier to follow up, stay organized, build relationships and close deals.

So take the time to explore your options, think about your workflow, and choose the one that makes your job easier.