In 2025, artificial intelligence (AI) is helping eCommerce businesses grow faster, work smarter, and offer better experiences to their customers. Setting up and running an online store is no longer just about having a website and products.

Businesses now use AI tools to manage customer service, keep track of stock, and improve sales performance. AI is becoming an essential part of the eCommerce world.

AI for Customer Service

Customer service is one of the most important areas where AI is making a difference. Many online shops now use AI chatbots to answer common questions from customers. These bots can respond instantly, 24 hours a day, without needing a human. This means customers can get help at any time, even during weekends or holidays. 

Chatbots can help with things like checking order status, return policies, delivery times, and product advice. They can also collect useful information that a real person can use later if the issue is more complex.

A study by InTouchNow showed that 67% of customers said they prefer businesses that offer fast online help - and this is being deployed through AI chatbots, voice agents and other AI customer service opportunities. 

AI allows eCommerce companies to respond quickly, keeping customers happy and reducing pressure on support staff. Some businesses also use voice AI systems to handle phone queries or read customer messages.

AI in Inventory Management

AI can also help with keeping track of inventory. Online stores need to know how much stock they have, which products are popular, and when to reorder. AI systems can automatically track product sales, spot trends, and send alerts when stock is low. This reduces waste and helps prevent running out of items during busy periods.

By looking at past sales and seasonal trends, AI tools can even predict what products will sell well in the future. This makes planning much easier for business owners. It also helps avoid problems like over-ordering or losing money on slow-moving items. In 2023, 44% of small UK eCommerce businesses said they started using AI to improve stock control and reduce mistakes.

Improving Conversion Rates with AI

Getting visitors to buy something is one of the biggest goals for any eCommerce site. AI helps here by studying how customers behave on the website. It can track which pages people visit, how long they stay, and where they click. With this data, AI tools can suggest changes to the site layout, product descriptions, and images to improve the chances of a sale.

Sierra Six, an SEO agency, talks about the use of AI to find different product phrases and keywords that might better convert customers using tools like Chat GPT, Alli AI and RankIQ.

AI can also personalise what each customer sees. For example, it might show different products based on what the visitor has looked at before or suggest matching items. This makes the shopping experience feel more relevant and increases the chances of someone buying. Some tools even test different versions of a webpage automatically to find the best one.

By using AI across customer service, inventory, and sales optimisation, eCommerce businesses in the UK can run more efficiently, save time, and give customers a better experience. As AI becomes more advanced, it will play an even bigger role in helping online stores grow in 2025 and beyond.